What is Technical SEO? Explain

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase of search engines. Unlike traditional SEO, which focuses on content and keywords, technical SEO deals with the infrastructure of your site, making sure it meets the requirements of modern search engines for optimal crawling and indexing.

Key aspects of technical SEO include:

1. Website Speed : Ensuring your site loads quickly, as page speed is a ranking factor for search engines like Google.

2. Mobile Friendliness : Optimizing your site to be easily accessible and usable on mobile devices, as mobile-first indexing is now the norm.

3. Indexing : Ensuring that search engines can access and index your content effectively, typically through proper use of robots.txt, XML sitemaps, and canonical tags.

4. Crawlability : Making sure search engine bots can crawl all necessary pages on your site without encountering errors or roadblocks.

5. Site Structure : Organizing your site's structure logically with clear hierarchy and internal linking to facilitate both user navigation and search engine crawling.

6. Security : Implementing HTTPS to ensure a secure connection, which is not only a ranking factor but also builds trust with your users.

7. Structured Data : Adding structured data (schema markup) to provide search engines with more context about your content, which can enhance how your site's snippets appear in search results (rich snippets).

8. Technical Errors : Monitoring and fixing technical issues like broken links (404 errors), duplicate content, and server errors that can negatively impact SEO performance.

In essence, technical SEO aims to create a solid foundation for your website so that search engines can easily discover, crawl, and index your content, ultimately improving your site's visibility in search engine results pages (SERPs).